How to Create Engaging Explainer Videos on A Low Budget

After months of hard work, you’ve (finally) created an outstanding landing page. It looks and reads remarkably in every sense. As a result, traffic has started flowing in, and you already feel like you’re on top of the world.

But soon, you find out there’s trouble in paradise. People are visiting your page – but unfortunately, that’s all they’re doing. They’re not converting into buyers or subscribers.


It’s a precarious situation to be in: your business generating zero revenue despite your landing page being visited by hundreds of potential prospects.

Now there are two ways why this could be happening:

• You haven’t researched your target audience well.

• Your product or service is a bit challenging to grasp.

Most marketers conduct thorough research before introducing their latest offering, so it’s highly unlikely that the first reason could be the cause. That leaves the second point.

To say it in terms marketers would clearly understand, what you need is conversion rate optimization.


Enter: Explainer Videos

Incorporating an explainer video to your landing page (or for any other purpose) is a highly effective way to boost conversion rates, among many other benefits. And that’s because customers are four times more likely to watch an explainer video than read large chunks of texts about a certain product or service.

Unfortunately, creating explainer videos requires $$$ and time – two things large corporations have in abundance. Small businesses? Not so much.

The good news is you can make an engaging explainer video relatively quickly without spending thousands of dollars. Interested in learning how?

Let’s see.

Write The Script Yourself

Even if you can afford a writer, we recommend writing the script yourself.


Well, it’s simple. No one knows your brand and customers better than you do. The more personal your story, the better it’ll resonate with the audience. Of course, it’s not as easy as it sounds. But to help you get started, your script should answer the following questions:

  • What is the pain point of your customers? (e.g., no easy way to commute) [0-15 seconds]
  • How does your product/service solve them? (e.g., your software makes it easy to find rides) [15-25 seconds]
  • Why should people purchase from your brand? (e.g., low rates, comfortable rides) [25-50 seconds]
  • Do you want people to perform a certain action? (e.g., download your app) [50-60 seconds]

Once you find answers to these questions, congratulations!

You’ve got yourself a script.

(If You’d Like to Learn More, Read Our Blog: How to Write a Killer Video Script)


Use A Tool to Create the Storyboard

After handling the text part of your explainer video, it’s time to move to the next part: visuals. And that begins with designing a storyboard.

Think of it as mapping out your whole video, like creating a PowerPoint presentation.

Do you know what the best part is? You don’t need to have exceptional art skills to get the job done. You can make one even on sticky notes. If you have trouble believing us, you can watch the video below: