Brand storytelling is all about setting up an emotionally unforgettable relationship with the customers that compels them to react. However, it happens very occasionally, as the majority of brands are still reluctant to be the trendsetters, which eventually stops them from going outside the box. If you don’t want to follow the same footsteps, then it is the time for you to step up, change the game, and adopt a branding mindset that is all about establishing a strong bond with the prospects. At this point, a killer character design can turn out to be the game changer.
Yes, you have heard that right.
Your prospects come to you because they have a problem. And it is in your hands to satisfy them by resolving their problems. You can do so by staying different from other brands. Be entirely customer-centric in your approach and incorporate a personalized touch so that more of your prospects can listen to you. This is where a remarkably designed character can help you set the tone.
It doesn’t matter if you are not a character designer or don’t even have much understanding of the concepts. This blog is a purposeful approach to guide you. Here, we will shed light on some tried and tested tips for designing an attention-grabbing character. After reading these tips, we are confident that you will be able to communicate your vision and thoughts to the designer for a beautifully crafted character design.
So, without further ado, let’s dive in.
When designing a character, think about your audience and their preferences. Because if they are satisfied, you win. And if they don’t, you better revamp your approach. Take your time, do thorough research to understand their likes and dislikes, and then create a design plan accordingly. For instance, if your character design is aimed at young children, it should be designed around basic shapes and vibrant colors.
On the other hand, if you are designing your character for a mature audience, then the selection of colors and shapes should go according to their taste and type. By doing this, you will be giving a comprehensively appealing look and feel to your character design.
It is yet another crucial factor that should be kept in mind while working out the initial phase of your character design. Technically, there is a huge difference between 2D and 3D characters. Many of the principles are the same, but there are still so many aspects that distinguish both of the styles. Therefore, make sure that you have a clear mindset from the very beginning so that the end-result is always awesome.
The more time you spend on research, the better ideas you get. It is due to the reason don’t try to speed up your design process. Instead, spend more and more time studying other character designs. What differentiates them and makes them so good. Try to find out the x-factor that captivates the attention and connects such designs with their audiences.
After doing this hard work, you will experience a drastic change in your thought process. A design that is well-thought-out always looks mature and has several genuine reasons to entice the viewer. So, go this way if you want your design to make its presence felt.
Incredible use of colors is another integral aspect that enhances the personality of the design and makes it supremely effective to grab the eye-balls. Somehow, if you don’t have enough command on colors psychology, start reading it now. The designer will do what he thinks is right. It is you who have to interpret your thoughts and guidelines to come up with a masterpiece.
For instance, if you are planning to visualize energy and enthusiasm through your brand’s character design, then the use of vibrant colors will do the job. However, if you want to keep it sophisticated, then a subtle touch of sleekness will complement the outlook of your character design.
Body shape defines the mood and intent of your character. And it should be planned by keeping the likings of your customers in mind. A little tweak can make a lot of differences. So, make sure to think of a body shape that matches the theme of your brand and maintains enough relevancy to provide a solid edge to your presence. If you wish to portray the blend of professionalism with experience, then a tall and muscular character can turn out to be an effective choice. Whereas, if you are following a little funky theme, then a small and wiry character can do what it requires.
We come across several character designs, but the one that is unique remains always in mind, which also raises a question that what makes it unique? Is it the body shape, the combination of colors, the face, the eyes, or the dress? What is something unique about that character design which sets it apart?
You have to think about it and make sure that your character design also leaves the same level of impact when someone looks at it. You can do so by playing with any of its features in such a way that seems relevant and pleasing to the eye.
After reading the aforementioned tips, you now understand the dos and don’ts of designing a character. So, what are you waiting for? Work on these crucial points, talk to your designer and get a perfectly designed character for your brand to stay ahead.